We're a National Association of REALTORS® member benefit called Realtors Property Resource® (RPR). To our Valued REALTORS®, we pledge to:
1.
The RPR Pledge
Empowering REALTORS® Everywhere
At RPR®, we believe educated, empowered and successful REALTORS® are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR®, make profitable, well-informed decisions for you and your clients. Central to our approach is what we call the RPR Pledge—a set of guiding principl
09/08/2026
Their number came from careful analysis, years of market experience and… what the neighbor’s house sold for. 😂
Bring the comps. Bring the data. Bring the RPR CMA.
RPR’s CMA tools help you turn property data and comparable sales into a pricing conversation your client can actually follow. rpr.me/cma
09/07/2026
This Labor Day, we’re celebrating the real estate pros who put in the work every day.
Enjoy the long weekend, you’ve earned it!
And if you are working today… we see you, we appreciate you and we hope you get a little downtime soon!
09/06/2026
🔎Those who search smarter… sound smarter!
Join this webinar to learn how RPR helps agents research properties, analyze markets, apply filters and zero-in on the information clients care about most.
Save your spot now!⬇️ rpr.me/research-webinar
🗓️ Date: Friday, September 11th
⏰ Time: 11:00 AM CDT
09/05/2026
Commercial opportunities look different when you can see the data behind the location.
Join us Sept. 8 to learn how to use RPR Commercial to research properties, analyze traffic counts and consumer behavior, explore tenant data and uncover prospecting opportunities.
See how to turn those findings into useful context for your next client conversation.
Register now: rpr.me/commercial-basics
🗓️ Date: Tue, Sep 8
⏰ Time: 1:00 PM CDT
09/04/2026
Back to school season is here… and it applies to your real estate education, too! 📚
Whether you're brushing up on the fundamentals or diving into AI tools, September's webinar lineup has a class with your name on it.
Join us for a live, free class sometime this month! rpr.me/webinars
09/03/2026
Let’s settle this one with a vote. 👇
When the perfect comp doesn’t exist, which factor are you more willing to compromise on?
👍 Like = Team Proximity
❤️ Love = Team Similarity
Cast your vote, then make your case in the comments. We have a feeling there’ll be some strong opinions on this one. 😏
Share this with a co-worker who’ll have opinions too…
09/02/2026
One client wants a PowerPoint. Another wants a one-page summary. Someone else prefers a quick email. Good thing the RPR Commercial Trade Area AI ScriptWriter speaks several languages… rpr.me/commercial-conversations
09/01/2026
Every agent has met the buyer whose “must-have” list is really more of a “must-have-everything” list. 😅
RPR can’t make the perfect house appear, but hyper-local market data can help turn expectations into productive conversations.
Get the market data you need to bring a little reality to the convo… rpr.me/market-trends
08/31/2026
New to real estate? You're not alone and you’re not expected to know everything on day one.
That's why we created “Winning Wednesdays”: a free, four-week webinar series built to help new agents learn RPR, ask questions and build confidence one session at a time.
Save your spot now! rpr.me/winning-wednesdays
08/30/2026
A listing only tells part of the story. Previous sales, price changes, ownership history, neighborhood trends... it's the details behind the details that help you answer client questions with confidence. See how RPR helps you connect the dots before your next convo… rpr.me/property-story