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Even in this day of digital and mobile everything, printed marketing collateral materials are still important marketing tools.
Brochures and flyers are important as a way to present your information quickly and remind your customers about your products and services. We at ACE are aware of this as feel and touch is still making its mark in this day of Digital

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Taken from the Horses mouth the advantages of Direct Mail

Why is Direct Mail So Effective as a Marketing Strategy? Direct Mail includes a wide variety of marketing materials which are sent through the post and can target either a consumer or business market or both.

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Turn the tables and generate more business opportunities and close more sales by getting back to the roots of marketing i.e. direct mail. Marketing by and large has evolved from conventional direct mailing to the digital marketing era. Also, with new entrants like email marketing and social media marketing, there is no sign of direct mail taking a backseat.

Direct mail can help you to engage with your customers better and drive massive business, all you need to do is just tweak the way you send mail to your customers. Yes, even with aggressive marketing strategies using social media and email marketing platforms, you may fail to bring customers to your doors. So when the customers aren’t knocking at your door, why not send direct mail to their door steps, and take direct engagement initiatives. There are more than several ways to drive business through direct mailing, but today we will discuss the top three ways that enable marketing teams to drive maximum business.

What Consumers Prefer
Another recent study featured on AdWeek found that up to 54% of consumers preferred mail over all other forms of advertising. This should come as no surprise when you look at the fact that up to 48% of people will retain direct mail for future reference. What’s more surprising is that studies have also showed that direct mail makes a stronger emotional impact on the brain–resulting in longer lasting memories of the information seen as compared to their digital counterpart.

What It All Means

Capturing the consumer’s attention in the cluttered information world we live in today is becoming increasingly difficult. But as consumers get overwhelmed with online information, this proven marketing channel of direct mail becomes more and more valuable. Perhaps it’s because direct mail stands out against the back drop of digital clutter, or maybe it’s because we want to be distracted and unplugged from our virtual bubbles for a small period of time throughout the day. Whatever the reason may be, it’s clear that direct mail marketing is proving to be one of the most successful marketing channels in the year of 2016

Everyone can send an email, but direct mail is something special these days. Not only that, research shows that direct mail connects with customers on a deeper emotional level and provides a much higher response rate. We at ACE can achieve that try us - Remember seeing is believing

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