OLPD 4401 - Intro to eMarketing

@University of Minnesota Introduction to E-Marketing is a 15-week course at the University of Minnesota taught by Rocky Novak and Aki Spicer.

The course outlines best practices related to digital strategy, social marketing, web site development, mobile marketing, and learning objectives essential to developing a competent marketing campaign that includes e-marketing elements. The course primarily consists of lectures, group discussion, case studies and small group exercises.