FoundPop

A week in Covent Garden with Pushkin Press

This September, Pushkin Press brought its Japanese crime collection to 6 Monmouth Street, creating a temporary bookshop full of things to discover.

The one-week format gave visitors plenty of opportunity to stop by, browse at their own pace and return throughout the week, while still giving the space that sense of being here for a moment.

With exclusive merch, matcha and creator activity layered into the experience, the limited-time pop-up was a brilliant expression of Pushkin’s world beyond the page. Explore the full activation on POP-ID.

The busiest months are ahead, and the best seasonal spaces are already taking shape. Planning your next activation? Start with FoundPop.

Photography by Katy Dillon

Activations don’t always have to be here today, gone tomorrow.

by Sahara’s London residency this summer is a perfect example. Inspired by the sophistication of 90s fashion, the brand brought its seasonless collection into a space designed for shopping and community.

Residencies are giving brands more time to build a presence, bring their community together and see what a physical space can become, without committing to a permanent retail space.

Behind-the-scenes, FoundPop supplied the furniture across the space, from hanging rails and fitting rooms, to the cash and DJ desk, supporting the different ways the space needed to work throughout the residency.

As residencies continue to grow in popularity, we’re making it easier to plan, with seasonal residency packages coming soon. In the meantime, explore our limited-time London Fashion Week showroom packages.

More scenes from the OSLO RUNWAY Showroom by K&H

Explore the activation on POP-ID and get in touch to host during London Fashion Week. Our custom packages are available through August, terms and conditions apply.

A year on from the OSLO RUNWAY Showroom by K&H, we’re looking back at an activation that showed exactly why London remains such a powerful platform for international fashion brands.

Bringing Norwegian fashion and lifestyle brands together in London created more than a showroom. It created a reason to discover new names, meet the people behind them and build connections within a new market.

That’s the power of showing up IRL. The right space can turn visibility into conversation, and conversation into opportunity. Learn more and see the photos on POP-ID.

With London Fashion Week just around the corner, we’re looking forward to seeing more international brands make their way to the city.

Planning a showroom or activation this September? Reserve your London Fashion Week packages in August for preferential pricing and delivery dates.

Planning for London Fashion Week can mean a lot of moving parts, so we’ve made one of them considerably simpler.

Our ready-to-book London Fashion Week Packages bring together premium FoundPop furniture across a range of options, from activation essentials through to larger productions, giving brands, agencies and production teams a straightforward way to plan their furniture.

Choose the package that fits your project and book directly, with preferential London Fashion Week package pricing available until 31 August.

Working to a particular brief? Give the FoundPop team a call on +44 (0)20 3871 5571 and we’ll help you find the right furniture for your space.

That’s a wrap on the Goodlids summer tour!

From Manchester and London to the brand’s first-ever New York City pop-up in Brooklyn, this year’s tour showed how taking a brand on the road can create meaningful connections with customers across multiple markets.

For the third consecutive summer, FoundPop was proud to support the UK leg of the tour with design-led furniture rentals, helping bring each pop-up to life.

As founder Dane Watson shared in our recent POP-ID Debrief, “The goal is for each pop-up to feel local, but with our distinctive New Zealand perspective.”

It’s a philosophy that made every stop feel authentic while celebrating the character of each city. Head to POP-ID to see more photos and read our full conversation with Goodlids.

Thinking beyond a single pop-up? Whether you’re planning a multi-city roadshow or a seasonal brand activation, we’re here to help.

Photos Goodlids New Zealand
Furniture FoundPop