The Concept Theory

The Concept Theory

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Every story, campaign or rebrand starts with a new concept and a new eye. Let’s open them and get the ball moving.

20/03/2026

Let’s bring back bathrooms that you want to slowly take your time in. I just adore the idea of a little table set up to shave and apply all my serums.

11/03/2026

This room 😍

Photos from The Concept Theory's post 03/02/2026

I’m really here for 70s inspired colour patterns and quirky furniture

02/02/2026

My maths teacher used to have a shirt like those curtains. I fancied him and I fancy them

Photos from The Concept Theory's post 25/01/2026

Peach colour blocking 😍

Photos from The Concept Theory's post 25/01/2026

2026 is about art on the ceiling

Photos from The Concept Theory's post 15/01/2026

I’m actually obsessed with the idea of not being able to pick what colour wall you want, testing colours, then just never finishing it. Very adhd into art

29/12/2025

Cosy season

27/12/2025

Sorry I lost my glasses

27/12/2025

Dusty blue stairs are very 2026

27/12/2025

Ok but this dark espresso and blue is unreal together

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