1blockup

1BlockUp is a mobile social network that propagates sustainable behaviors amongst neighbours. Most people want to lead more sustainable lives.

But barriers stand between that intent and effective action: "Does what I do amount to a drop in the bucket? Do I have the knowledge to tackle a sustainable home project? Can I afford to do the things that will make a difference?"

1BlockUp is a social-networking based, contextual-advertising driven application that helps to propagate sustainable behaviors and habits amongst the residents of a nei  ...